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Trusted Conversation

Partnerships

Trusted Conversation considers collaborations that suit its subject and help readers understand a relevant product, service, event or project without blurring the line between partnership and editorial judgment.

Possible collaborations

We consider clearly scoped collaborations such as commissioned explanatory material, reader resources and relevant partner placements across the site. Proposals should describe the organisation or offering, the intended audience, the proposed format and what the partnership would ask the publication to provide. We do not imply that a partner has been independently endorsed.

How material is labelled

Paid or otherwise partner-supported material is labelled clearly, close to where readers encounter it. Labels describe the nature of the relationship in ordinary language. Partner content remains distinct from independent editorial work, and commercial arrangements do not buy a favourable review or control over unrelated coverage.

Send a proposal

Use the Contact page to outline your idea and select the partnership reason. A useful first message names the proposed format, its fit with the publication and any relevant conditions. Sending a proposal does not mean it has been accepted; each idea is considered for clarity, suitability and reader relevance.

Our starting point

Trust grows through the way we talk

A conversation is not a performance to win. It is a shared effort to understand what is being said, what remains unclear and what might be worth asking next.

About the work